Insights into consumer purchase behavior, decision influences, impact parameters, brand differentiators and constraints are key outputs from every Consumer Insight program. Relating these insights at a tactical or strategic level could make a huge difference in the Company's seriousness and affect Consumer consciousness of a Company reflecting in the decision making process.
Traditional market research exercises including Primary surveys, Industry benchmarking studies along with focused exercises like Focus groups, Cross-functional idea generation, continuous Consumer panels and custom studies to understand and differentiate 'Customers for You' are key to creating a Consumer focused Organization.
Please refer to this comprehensive research conducted by a leading consulting firm understanding Consumer Insights and its role in Organizational development @ http://www.bcg.com/documents/file35167.pdf
Thursday, December 10, 2009
Wednesday, October 21, 2009
Emerging trends in Realty research
Understanding Consumers, Locations and Property trends is the core focus of research for Realty companies. This is newly supported by mapping of locations with stock audits to ascertain the Residential, Commericial and Retail stock demand and supply. This virtually creates a master database for any location based investment research which includes Retailing, Office supply, Construction demand etc. This kind of mapping exercises combined with ethnographic details would being in comprehensiveness to the data points which otherwise are hard to comprehend for any investment feasibility decision.
Emerging research studies in Realty point to locaiton specific maps with topography, demographic and enthnographic information to aid any location development exercises. Primary starting points are google maps which can be extended to other imaging techniques at a later detailing exercise. Most of the Realty companies which are expanding nationally and Retailing which is getting organized at a national scale are key industries where such research would prove pivotal in their venture planning.
For more on the subject please contact incubatemr@gmail.com
Emerging research studies in Realty point to locaiton specific maps with topography, demographic and enthnographic information to aid any location development exercises. Primary starting points are google maps which can be extended to other imaging techniques at a later detailing exercise. Most of the Realty companies which are expanding nationally and Retailing which is getting organized at a national scale are key industries where such research would prove pivotal in their venture planning.
For more on the subject please contact incubatemr@gmail.com
Wednesday, October 14, 2009
Indian Telecom -Fastest growing in the world
With Indian becoming the fastest growing telecom market in the world surpassing China http://www
With the 3G auction round the corner, market is estimated to have 90million 3G subscribers by 2013, and the market would be substantial for mobile multi-media services. The market is believed to witness more mVAS players with more localized and innovative content.
Tuesday, October 13, 2009
Issues & Challenges -Indian Telecom sector
Constant decreasing ARPU is not the single most concern of telecom operators in the country today. A plethora of issues including Customer loyalty/ churn management, VAS usage, technical issues relating to network density, going Rural and managing growth vs. sustaining profitability are on the priority lists of telecom managers.
A SIM card at almost zero cost today in the market is an easy picking for any economy conscious customer. More so the practice has paved an easy gateway for customers to own a second connection without losing the primary number for connectivity and avail the advantage of the best in market schemes. One of the debatable reasons for high churn ratios in urban market is growing network density leading to congestion issues and thus reliability of service providers' ability to provide basic connectivity in the cities itself.
Mobile VAS except messaging has taken a back seat, understandably due to value conscious customers again forming the major chunk of India's middle and bottom of pyramid. Again innovation has been minimal in driving mobile VAS revenues to expected forte.
On the whole, the industry is interestingly poised with a set of challenges probably for the first time after the Monopoly of Indian telecom opened up to form this Oligopoly of today's hand picked players playing the game of sustenance vs. growth.
A SIM card at almost zero cost today in the market is an easy picking for any economy conscious customer. More so the practice has paved an easy gateway for customers to own a second connection without losing the primary number for connectivity and avail the advantage of the best in market schemes. One of the debatable reasons for high churn ratios in urban market is growing network density leading to congestion issues and thus reliability of service providers' ability to provide basic connectivity in the cities itself.
Mobile VAS except messaging has taken a back seat, understandably due to value conscious customers again forming the major chunk of India's middle and bottom of pyramid. Again innovation has been minimal in driving mobile VAS revenues to expected forte.
On the whole, the industry is interestingly poised with a set of challenges probably for the first time after the Monopoly of Indian telecom opened up to form this Oligopoly of today's hand picked players playing the game of sustenance vs. growth.
Monday, October 12, 2009
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