Insights into consumer purchase behavior, decision influences, impact parameters, brand differentiators and constraints are key outputs from every Consumer Insight program. Relating these insights at a tactical or strategic level could make a huge difference in the Company's seriousness and affect Consumer consciousness of a Company reflecting in the decision making process.
Traditional market research exercises including Primary surveys, Industry benchmarking studies along with focused exercises like Focus groups, Cross-functional idea generation, continuous Consumer panels and custom studies to understand and differentiate 'Customers for You' are key to creating a Consumer focused Organization.
Please refer to this comprehensive research conducted by a leading consulting firm understanding Consumer Insights and its role in Organizational development @ http://www.bcg.com/documents/file35167.pdf
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